“Gen Z and Millennials Driven by Climate Change and Sustainability Concerns in Workplace and Consumer Behaviors: Deloitte Survey”
Climate change and environmental sustainability concerns are becoming increasingly important factors in shaping the behaviors and choices of Gen Zs and millennials in the workplace and as consumers. A new survey conducted by Deloitte, titled the 2024 Gen Z and Millennial Survey, sheds light on the significant impact that these issues are having on the younger generations.
The survey, which included over 22,800 respondents from 44 countries across the globe, found that a large percentage of Gen Z and millennials are prioritizing purpose in the workplace. 86% of Gen Z and 89% of millennials stated that having a sense of purpose is crucial for their overall job satisfaction and well-being. Additionally, a significant portion of respondents reported that they have rejected assignments or projects that conflict with their personal beliefs, including concerns about negative environmental impact, inequality, mental well-being, and work-life balance.
Climate change emerged as a major concern for both Gen Z and millennials, with 62% of Gen Z and 59% of millennials expressing worry about climate change in the past month. The survey also revealed that a majority of respondents believe they have influence over protecting the environment, and they expect businesses to play a role in environmental sustainability. This sentiment is reflected in their workplace behaviors, with 75% of respondents considering an organization’s community engagement and societal impact when evaluating potential employers.
The survey highlighted the impact of sustainability-related beliefs on job decisions, with 46% of Gen Z and 42% of millennials indicating that they have changed or plan to change jobs or industries due to environmental impact concerns. Additionally, a significant portion of respondents research companies’ environmental impact and policies before accepting job offers. The survey also identified areas where respondents would like to see their employers invest in to combat climate change, such as educating employees on sustainability and providing subsidies for sustainable choices.
As consumers, Gen Z and millennials are willing to pay more for environmentally sustainable products and services, with 64% of Gen Z and 63% of millennials expressing this willingness. Many respondents also conduct research on companies’ environmental impact before making purchasing decisions. The survey revealed that a growing number of respondents are taking actions to drive climate action through their consumer behavior, such as avoiding fast fashion, reducing air travel, and adopting vegetarian or vegan diets. Additionally, a notable percentage of respondents have purchased or plan to purchase electric vehicles in the future.
Overall, the survey underscores the significant impact of climate change and environmental sustainability concerns on the attitudes and behaviors of Gen Z and millennials in the workplace and as consumers. These younger generations are increasingly prioritizing purpose, sustainability, and environmental impact in their decision-making processes, signaling a shift towards more environmentally conscious practices in both the professional and personal spheres.