“Environmental Concerns Driving Nearly Half of Consumers to Change Their Diets: Global Survey Reveals Impact on Food Choices”

The latest global survey conducted by GlobeScan and the Marine Stewardship Council (MSC) has revealed that nearly half of consumers who are changing their eating habits are doing so due to concerns about the environment. The survey, which involved over 27,000 participants from 23 countries, focused on consumer perceptions about seafood and sustainability issues.

According to the survey results, more than 40% of the 22,000 respondents who reported changing their diets cited environmental reasons as a key factor, alongside health and price considerations. The most significant dietary change reported was a reduction in the consumption of red meat, with 39% of participants stating that they have decreased their intake of beef and lamb over the past two years. On the other hand, 10% mentioned an increase in seafood consumption, while 30% said they have been eating less seafood.

Interestingly, over a quarter of the survey respondents (27%) expressed a willingness to consume more seafood in the future if they were assured that it was not harming the ocean. This highlights a growing awareness among consumers about the impact of their food choices on the planet.

The findings of this survey align with broader trends observed in GlobeScan’s annual Healthy & Sustainable Living study, indicating that environmental concerns remain a significant driver of consumer behavior, even amidst economic challenges. This presents an opportunity for brands to engage with consumers by promoting sustainable practices, such as those recognized by certification organizations like the MSC, which endorse responsible fishing methods to protect marine ecosystems for future generations.

Overall, the survey underscores the increasing importance of environmental considerations in shaping dietary preferences and highlights the potential for businesses to cater to the growing demand for sustainable food options.