“Turning Trash into Fashion: Shein’s Revolutionary Deadstock Apparel Collection”

Shein, a popular online fashion retailer, has recently launched a new apparel collection made from “deadstock,” which refers to excess, unsold, and leftover fabric inventory that is typically discarded by fashion brands. The company’s goal is to “rescue” 1 million yards of deadstock and turn it into clothing, with the aim of reducing environmental impact.

In 2023, Shein purchased 21,792 square yards of deadstock fabric, which resulted in saving 41 million gallons of water, eliminating 3,000 kilograms of chemicals, and avoiding 29 metric tons of carbon dioxide emissions. This move is significant considering the fashion industry’s contribution to textile waste, estimated at 92 million metric tons annually, and its heavy carbon footprint, accounting for 4 to 6 percent of global emissions.

Shein’s sustainability director, Caitrin Watson, stated that the company aims to achieve a fully circular economy by 2050, emphasizing the importance of minimizing waste and promoting sustainable practices in the fashion industry. The deadstock fabric used in Shein’s new collection is sourced locally near its production facilities in China, with 75 manufacturers participating in the production process.

While Shein’s deadstock initiative is a step towards sustainability, critics remain skeptical about the company’s overall impact on the environment. Some experts argue that Shein’s fast-fashion model and low prices may encourage unsustainable consumption and resource use. Additionally, concerns have been raised about the company’s transportation practices, including air freight delivery and import duties.

Despite criticism, Shein’s CEO, Stephanie Benedetto, believes that utilizing deadstock in fashion production is a sustainable alternative that can benefit both the environment and consumers. Other brands are also starting to recognize the value of deadstock in circular strategies, with Nike, Ralph Lauren, and Cotapaxi among the clients of companies like Queen of Raw, which partners with Shein on the deadstock project.

Overall, Shein’s deadstock initiative represents a positive step towards sustainability in the fashion industry. By repurposing excess fabric inventory and reducing waste, the company is taking a proactive approach to address environmental concerns and promote a more sustainable future for fashion production.