Sustainability in Hospitality: A Conversation with Megan Morikawa, Global Director of Sustainability at Iberostar Group
In the world of eco-tourism, the concept of sustainability is paramount. Many boutique eco-tourism destinations have been able to achieve impressive sustainability goals such as carbon neutrality, zero waste, and serving seafood solely from responsible suppliers. However, the real challenge lies in whether larger resort companies with multiple properties across various countries can also achieve these goals. One such company that is striving to prove that large travel operators can be better stewards of the planet is the Iberostar Group.
Megan Morikawa, the global director of sustainability at Iberostar Group, is leading the charge in implementing sustainable practices across the company’s 97 properties in 14 countries. With a background in marine biology and a Ph.D. focused on coral reef conservation, Morikawa brings a unique perspective to the hospitality industry. Her work involves applying scientific principles to achieve sustainability goals, such as building coral research labs and using A.I.-powered trash cans to reduce kitchen waste.
One of the key initiatives that Morikawa has spearheaded at Iberostar is the establishment of coral labs and underwater nurseries in three countries. These facilities serve as both outreach centers for guests and genetic banks for preserving coral diversity. By studying and stress-testing corals in these labs, Iberostar aims to better understand how to restore reefs and mitigate the impacts of climate change.
In addition to coral conservation efforts, Iberostar has also made significant strides in reducing its environmental footprint. The company has transitioned its hotels off fossil fuels, partnered to create a waste-management system in Brazil, and implemented innovative solutions like A.I.-assisted waste tracking in its kitchens. These initiatives not only help reduce the company’s carbon footprint but also contribute to a more sustainable and efficient operation.
Despite these achievements, Iberostar faces challenges in scaling its sustainability efforts across its diverse portfolio of properties. Collaboration and communication across different sectors of the travel industry are essential for achieving long-term sustainability goals. As a scientist turned sustainability leader, Morikawa emphasizes the importance of effective communication and collaboration in driving meaningful change.
From a guest perspective, the changes implemented by Iberostar may not always be immediately visible, but they are certainly impactful. By eliminating single-use plastics and implementing sustainable practices throughout its operations, Iberostar is demonstrating that luxury hospitality can coexist with environmental responsibility.
Beyond its own operations, Iberostar is also involved in supporting sustainable tourism initiatives through organizations like the Travel Foundation. As the chair of the board of trustees, Morikawa is actively involved in promoting sustainable practices and research in the travel industry. The Travel Foundation’s work in modeling pathways to reach net-zero emissions and supporting destinations in developing management plans is crucial for ensuring the long-term sustainability of tourism.
In conclusion, the efforts of companies like Iberostar and individuals like Megan Morikawa are paving the way for a more sustainable future in the travel industry. By combining scientific expertise with innovative solutions, these leaders are proving that large resort companies can indeed be better stewards of the planet. As travelers, we can also play a role in supporting sustainable tourism by making mindful choices and supporting companies that prioritize environmental responsibility.